How Republicans engage with Univision this election cycle is being closely watched given that the network reaches 96 percent of Hispanic households, a key demographic for either party hoping to win the White House. On Wednesday, BuzzFeed’s Adrian Carrasquillo described Univision, which has aggressively covered immigration reform, as “one of the Republican Party’s biggest, most complex, most painful challenges.”
In a statement to The Huffington Post, Univision spokesman Jose Zamora didn’t specifically address the Republican Party’s decision, but spoke broadly of the need for both parties to engage the network’s large audience.
“There is a very simple political reality — Hispanics will decide the 2016 presidential election,” Zamora said. “No one can match Univision’s reach and ability to inform, provide access and empower Hispanic America. Anyone who wants to reach and engage Hispanics will have to do it through Univision. The Hispanic community deserves to hear the policies and views of all political parties and Univision is committed to providing access to all points of view. We have an open invitation to all political parties to address our community on issues of importance and relevance. Candidates should not miss the opportunity to inform and engage with the fastest growing segment of the electorate.” Read more..